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THE DIRECT IMPACT OF XR EVENTS

XR Events, launched in November 2020, serves as the promotion and event production arm of X.CELERATED (XR), which was established in 2008. The company is entirely owned and operated by Barry and Jennifer Braun of Silver Bay, MN, with no outside investors, making it a true family-run organization.

People often wonder how XR Events consistently produces record-breaking events without relying on investors or sponsors. The answer lies in XR+, the official streaming service of XR Events. This subscriber-based model fuels XR’s unmatched contribution to the dirt track racing industry. By maintaining a lean operational footprint, optimizing efficiency, leveraging technology, and upholding a strong work ethic, XR generates significant revenue, which is shared with racers and tracks at levels that surpass those of venture capital-backed competitors.

Looking ahead, XR plans to expand its focus to other racing classes, continuing to challenge industry peers to match—or exceed—its remarkable financial support to the sport.

$22,000,000 in GROSS REVENUE SINCE 2020

OVER $10,000,000 PAID TO DRIVERS
OVER $4,000,000 PAID TO TRACKS

Breakdown of Payout Data

Payout by Event
A display of the money paid out by XR Events, broken down by event
Payout by Class
Money paid out to drivers by XR Events, grouped by race car type
Payout by Year
Money paid out to drivers by XR Events, grouped by calendar year

THE INDIRECT IMPACT OF XR EVENTS

Lucas Oil Late Model Dirt Series Points Funds Increases
A bar graph representing the increase in monies earmarked for the year-end points fund of the Lucas Oil Late Model Dirt Series since XR Events began running large-scale Super Late Model events
World of Outlaws Late Model Series Points Funds Increases
A bar graph representing the increase in monies earmarked for the year-end points fund of the World of Outlaws Late Model Series since XR Events began running large-scale Super Late Model events
FloRacing Night in America Series Points Funds Increases
A bar graph representing the increase in monies earmarked for the year-end points fund of the FloRacing Night in America series since XR Events began running large-scale Super Late Model events
$50,000-to-Win Dirt Late Model Races
XR Events accounts for 14 of these events: (3) in 2021, (6) in 2022, (3) in 2023, and (2) in 2024
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